Join Our Community

4 Tips to Increase Your Social Presence Using Video

behind interior design blogs for interior designer business development for interior designers business of interior design business tips for interior designers generate leads for design business how to grow a design business how to grow an interior design career how to use social media to promote your business social media tips tips on video content Jul 18, 2023

In this video, I am sharing four tips to help interior designers increase their social presence using video. These are easy tips that will help you increase your social presence resulting in more interior design clients. Don't forget to download the free e-book "The Complete Guide to Get Started Creating Video Content."

Follow along with the Video Script: 

Hello Interior Designers! In today's digital world, you can't afford NOT to be on social media, let alone miss out on video. We are in the age of video. It has taken over social platforms and is preferred now over images.  

I'm Jacqueline Green from GAI's Behind the Design, where we are helping support interior designers with education, resources, and support services. Today, I'm here to share with you four tips for increasing your social presence using video.

For some of us, sharing on social media isn't easy, and NOW I am telling you to record and post videos. Shout out to those who weren't born in the social media era - I am with you. But you may be surprised even younger professionals struggle with using social media for the purpose of growing a business.

I want to share these four tips to help you get started, and if you need more help, don't worry, I have a free resource for you at the end. 

First, focus on creating relevant and interesting content for your intended audience. Make sure your videos are concise and engaging, and make sure to provide valuable information. People have short attention spans on social media, so keep your videos short and to the point. A good rule of thumb is to keep your videos under two minutes.

Second, optimize your videos for all your social media channels. For example, Instagram requires square videos, while Facebook prefers landscape videos. By optimizing your videos for each platform, you'll ensure that your content looks great and performs well.

Next, Create one video and edit it to fit all sizes so you can repurpose it over and over. Then, use hashtags to increase visibility and post the video multiple times so your followers can watch it. If you record a longer video, plan on slicing and dicing it up for multiple videos.

Finally, don't forget to include a call to action in your video. Invite your viewers to like, comment, and share your content so that they can spread the word about your videos.

Follow these steps, and you'll be well on your way to increasing your social presence with video. Now for the freebie. Go to my website, www.BehindtheDesignCO. com, and sign up for "The Complete Guide to Get Started Creating Video Content." It is a comprehensive ebook that will help you get started creating videos.

Thanks for listening! and I will see you next time.

Sign Up for Our Monthly Newsletter

Get helpful career, business, and design tips right in your inbox each month.

At Behind the Design, we are committed to building a stronger design community by reimagining education, training, and support for interior designers. Through our various software training options, educational articles covering everything from leadership to marketing, and soon Continuing educational courses, we are committed to helping you. Join our newsletter to get the latest education and training updates.

Sign Me Up!

More on Behind the Design...

How Marketing Is Changing in the Wake of AI

May 17, 2024