How to Get in Front of Your Dream Clients Without Spending a Dime on Ads (Podcast Ep 16)
May 01, 2025Episode Summary
In this episode of Behind the Design, Jacqueline shares how to build a visible, trust-driven brand—without pouring money into ads. She reflects on hard-earned lessons and lays out practical strategies for using your voice, content, and connections to increase visibility the smart (and budget-friendly) way.
Whether you're just starting out or refining your brand presence, this episode will help you simplify your approach and show up with purpose.
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What You’ll Learn in This Episode:
- How to identify where to show up so your visibility efforts actually convert
- The difference between consistent content and strategic content
- Why high-quality visibility doesn’t have to cost a dime (and often works better that way)
Key Takeaways:
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Ads aren’t bad—but they’re not a magic bullet. You need brand clarity and strategy first.
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Your visibility strategy should be aligned with your strengths. Don’t force tactics that drain your energy.
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Sustainable growth is rooted in showing up with intention, not just frequency.
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Relationships > reach. Conversations, collaborations, and community-building drive organic visibility.
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Start with what’s free but powerful: your voice, your content, and your point of view.
Resources & Links Mentioned:
- Marketing Momentum Workshop – Book Your Free Marketing Health Check
- Recommended Reading: Who Not How by Dan Sullivan
- Watch: The Founder (Movie about McDonald’s growth through systems)
- Follow Jacqueline Green on LinkedIn: LinkedIn Profile
- Subscribe to the Hobby to Profitability YouTube channel: YouTube Channel
Next Episode:
AI for Customer Service: How to Improve Client Experience Without Hiring a Team
In this episode of Behind the Design, we explore how AI can support your customer service efforts—without the need to grow your headcount. From chatbots to automated follow-ups, discover how solopreneurs and small businesses are using AI tools to create smoother, faster, and more personalized experiences for their clients.
Whether you're new to AI or ready to optimize your current setup, this episode breaks it down in a simple, approachable way.
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