6 Pro-Tips to Reuse Your Interior Design Blog Posts to Increase VisibilityNov 16, 2021
Creating quality blog content for your interior design website is time-consuming. On average, it takes nearly 4 hours per blog. That may feel like a lot of time; however, interior designers can use that content for multiple platforms.
By repurposing your blog content, you can maximize your time, reach more prospects, and generate more leads. This article details how interior designers can use a blog post across many different social platforms without creating a lot of extra work.
Let’s start with optimizing your blog content. Ideally, an optimal blog post should be around 1200 to 1800 words. The blog should be educational and entertaining while delivering valuable information to the reader. It should also include attractive and purposeful images and a call to action asking the reader to do something, like “join my email list for more advice.”
Want more on how to create a great call to action? Check out our article “8 Easy Steps to Converting Leads on Your Interior Design Website.”
Keep in mind, blog content is crucial for SEO optimization. Just having images can increase your viewership by 94%. Just be sure you use keywords when naming images. You can read more on the impacts of blogging by checking out our article “Why Blogging Can Help You Grow Your Interior Design Business.”
Several different blog themes work well for interior designers, including:
- Project Updates
- Tips & Tricks
- New products you love
- How to… (do something)
- Lessons Learned
- Funny antidotes or stories
Remember, 70% of readers want to learn about your company through articles rather than advertisements. Articles allow readers to connect personally with your company. The key to thoughtful and well-written blogs is to make the blog about your audience and less about you.
For instance, if you are talking about a project, discuss your client's challenges, then show how those challenges were solved. With that said, be sure to show your personality throughout your writing. It gives the reader a little insight and helps them connect with you on a more personal note.
6 Ideas for Interior Designers to Repurpose your Blog Content
Once you have written the blog, now what? It is time to look at all the ways you can reuse that content.
Idea #1 - Repurpose Your Blog Articles for Social Posts
Repurpose your articles for social updates. Each blog post should generate 3 to 6 social posts at a minimum. Spread these out over an extended period.
For example, you can use the headline for one post, then a quote from the article in another post. Also, pull out interesting statistics or facts and create posts around them. Even a quick behind-the-scenes will work well for social posts.
Pro Tip: You can also circle back to older blog articles, create new social posts and repost on different social platforms. When doing this, test different keywords and hashtags.
Idea #2 - Use Article as a Video Script
Use the article as a script for a video or even a podcast – You have essentially thought through this topic in detail, so why not expand it into another marketing opportunity. Creating a quick video or even two or three videos won't take much time or effort.
Pro Tip: With every blog post I write, I keep in the back of my mind what I can use in the post as part of a quick social video. Then, after I finish the blog post, I immediately write three short scripts to help me with the video portion. Consequently, it doesn’t take much more work, and I get more content for my website and social platforms.
Idea #3 - Repost Article on Other Websites
Wait 7 to 14 days after posting on your own website, and then repost a portion or all of the article on social platforms such as LinkedIn, Medium, Reddit, or Quora. These sites allow you to post full articles related to popular topic categories.
Be sure to update the images, write a new headline, and add a call to action back to your website. This will help freshen up the content and drive more traffic to your website.
Pro Tip: You can also search these sites for relevant questions from the audience. Viewers will often ask questions about interior design, and you can gather good intel on what the audience wants to read about. Facebook Groups are also a good source. Plus, if you already have an article ready on a topic someone is asking about, just jump in with a quick response and link to the article.
Idea #4 - Use Article for Guest Blogging
Consider using the article for guest blogging opportunities. Along those same lines as reposting your article on various open sites, guest blogging is a great way to extend your reach beyond your own audience.
Research blogs and influencers that target your audience and would be complementary to your site. We have an entire post teaching you how called “How Interior Designers Can Use Guest Blogging to Attract More Clients.”
Pro Tip: Before pitching your blog idea, be sure to research the blog, its guidelines, and previous topics covered on the site. Your pitch needs to be very specific, with a headline and brief summary of the content. Within your pitch, simply explain how you believe this topic will fit well in the blog. Make sure your pitch shows that you did your research. Do not reach out to a blogger expecting the blogger to do the work for you.
Idea # 5 - Expand the Article into a Lead Magnet
Expand the blog article into a lead magnet that encourages visitors to sign up for your email list. A lead magnet is a giveaway that encourages or “bribes” offered to visitors to give their contact information. By capturing their information, you can re-market to them through your marketing funnel.
The good news is that a couple lead magnets will get you by for six months to a year. If one isn’t working, then try another type or topic. This is part of the call-to-action, and it will increase your conversions because you are giving something of value.
Pro Tip: Ideally, you want blog readers to sign up for your email list. Here is a secret that you may not have thought of. You do not own your followers on social media. Therefore, if the social platforms change their algorithms, which they often do, you may not have the reach you once did. Don’t rely on just followers. You want to engage these prospects by capturing their name and email. The best way to do this is by offering something of value, like a how-to guide or checklist.
Idea #6 - Share the Article through Email
Share the article through email or your newsletter. Since you are generating a list of emails, you can send out a quick update email every few days or weeks. At GAI’s Behind the design, we send out emails weekly because I am not a fan of being bombarded daily by brands.
I keep it simple and manageable for my team. In our weekly emails and our monthly newsletter, we feature some of the articles we write. It is a great way to drive repeat traffic to your website. Remember, you are building a relationship, so use the opportunity to engage your audience.
Pro Tip: If you aren’t ready for a full-fledge email campaign, just share the article with specific people through personalized emails or LinkedIn messengers with a quick note that says, “I thought you might find this interesting.” We used to call this “drip marketing,” but it has several different terms. Nevertheless, it is a simple way to stay in front of your prospect without being intrusive.
Before You Get Started, Developing a Blog Strategy
Before you get too excited about repurposing your blog content, let’s take a minute to talk about strategy. Building a strategy is very important so that you won’t miss an opportunity. However, it doesn’t have to be complicated. A strategy merely allows you to think through the process and how visitors will flow through your website or blog.
In “How to Effectively Position Your Brand Using a Digital Marketing Funnel,” we discuss the marketing funnel in more depth. Think of a funnel, with the large opening at the top and the small opening at the bottom.
At the top of the funnel, you are creating awareness of your product or services. Then as you move the prospect down through the funnel, you continue to engage, building a stronger bond. Eventually, the prospect will purchase as they get closer to the bottom.
You may be asking, Hey, Jackie. How does this help me with building a strategy for repurposing my blog content?
It is fairly simple. At the top of the funnel, you generally want to create awareness of yourself and your business by educating and entertaining. This is a first meeting that is intended to pique interest. Your visitor isn’t ready to buy, but they do want to hear more. At the top of the funnel, you might include the following:
- Quick tip video that ties into the blog article
- Infographic or images
- Social post linking to a blog article
- Social ad promoting the blog article or articles
The top of the funnel is really intended to get someone to your website and engage.
The middle of the funnel targets people who are aware of your brand and visit your website (or have visited). Here you want to offer up your lead magnet that ties into the blog article through a landing page and form. Simply ask for them to take action and then give them something in return.
Once the person signs up, then you can now continue building the relationship by offering
- How to Guides or Videos
- Weekly Email Tips
- Live Q & A
- Case Studies
- Testimonials or recorded interviews with happy clients
At the bottom of the funnel, you can start to ask for their business more directly by continuing to engage and driving a more personal touch. Tactics that work well here are…
- Free trials or consultation offer
At any point, someone may fall out of the funnel without engaging. Therefore, most marketing strategies will also identify ways to re-engage these prospects through several channels.
Your success is understanding how someone will flow through and what will happen at each step. This will help you measure your efforts and ensure you are effectively driving leads through your blog content.
Couple More Tips
I have just a couple more tips for you. First, always be mindful of your audience. Talk more “with” them than “at” them. Also, be sure not to make it all about you. You are interesting, for sure, but they are more interested in how you can help them.
I recommend staying away from hot or political topics while blogging. Don’t just jump on trends to be trendy. Instead, create content that will stand for a long while, similar to good design.
Have a strategy before you start and stick to the strategy.
Lastly, you want to ensure no grammatical or spelling errors. I like to read my posts out loud to make sure they flow conversationally. I also use Grammarly to check for errors. If you haven’t already, be sure to subscribe to Grammarly. I used it for all my writing, including emails, blog articles, and marketing content. It is worth the investment if you are writing blog posts.
If you haven’t downloaded your copy of “30 Blog Topics for Interior Designers,” be sure to here. This great resource gives you 30 blog topics to get you started. We broke out 30 topics for residential designers and 30 more topics for commercial designers.
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