Join Our Community

Unlock the Secrets of Building an Effective & Engaging Brand in Our IDCEC Approved Course!

build a successful design business build your brand how to create a personal brand idcec approved course interior design branding Dec 06, 2023
Build Your Brand Identity Beyond Logos

Branding is a critical aspect of building a profitable business. It goes beyond f creating a unique name, logo, and design. Building a brand is about identifying and differentiating your company from others in the market by creating a feeling within your clients, employees, and vendors. A strong brand can help attract customers, build trust and loyalty, and ultimately increase sales.

Branding should not be taken lightly, as it plays a vital role in shaping the overall image of your business. A well-developed brand can communicate your company's values, mission, and vision to your target audience. It is a representation of what your business stands for and how it sets itself apart from its competitors.

Branding is important to small business owners and individual interior designers looking to make their mark on the industry. Therefore, I am thrilled to announce the launch of our latest CEU course, "Build a Brand Identity Beyond Logos: How Interior Designers Can Use Branding to Build a Successful Business."

As interior designers, we understand the importance of building a strong brand that reflects our business values and goals. That's why we created this IDCEC-approved course, worth 1.5 continued education credits, to help interior designers build a successful brand strategy.

Building a brand is crucial for any small business, especially in the competitive world of interior design. A strong brand helps you stand out from the competition, build trust with clients, and attract new business. Our course dives into the importance of branding for an interior design business, exploring how it impacts long-term growth and consumer buying decisions.


In this course, you will learn...

  1. Understand branding and its impact on long-term growth
  2. Recognize how brands affect consumer buying decisions
  3. Realize the importance of building a brand for a design business
  4. Identify types of branding ideal for interior design firms
  5. Create a brand strategy document
  6. Examine and implement different branding tactics to promote your personal and business brand

But this course isn't just about creating a business brand. We also highlight how personal branding is important for an interior designer. As an interior designer, you are your own brand, and your personality, values, and personal style all play a role in attracting clients. We teach you how to harness this power and use it to your advantage.

One of the most exciting aspects of this course is the workbook we've included. Attendees will have the opportunity to develop their own brand strategy document, giving them a solid foundation for building their brand and attracting new clients. We dive into different branding types ideal for interior design firms and examine and implement different branding tactics to promote both your personal and business brands.

As an accredited CEU, we are excited to make this valuable course available to interior designers. By completing this course, attendees will not only gain a deeper understanding of branding in the interior design industry but also develop the skills necessary to build and implement their own successful brand strategy.

Through the videos, I walk you through the Build a Brand Identity Beyond Logos workbook. Each worksheet helps you build a brand strategy and identify how you will implement your brand. After you finish this course, you will have a solid starting point for creating your own brand.

Investing in branding can have a significant impact on the success of your business. A well-recognized brand can create a sense of familiarity and credibility among customers, making them more likely to choose your products or services. Additionally, a strong brand can differentiate you from your competitors and help you stand out in a crowded market.

Your investment in branding starts with investing in yourself.

Don't miss out on this opportunity to take your interior design business to the next level. Register for our "Build a Brand Identity Beyond Logos" course today and start building your successful brand strategy!


Sign Up for Our Monthly Newsletter

Get helpful career, business, and design tips right in your inbox each month.

At Behind the Design, we are committed to building a stronger design community by reimagining education, training, and support for interior designers. Through our various software training options, educational articles covering everything from leadership to marketing, and soon Continuing educational courses, we are committed to helping you. Join our newsletter to get the latest education and training updates.

Sign Me Up!

More on Behind the Design...